How to boost a post on a Facebook page

 How to boost a post on a Facebook page

"Boosting a Facebook post" takes an existing organic post and injects it with a shot of paid advertising fuel. It's like giving your message a rocket pack, propelling it into the feeds of a wider audience, beyond just your followers. Think of it as choosing a star performer from your page and putting them on the main stage with a spotlight. You define the goal - more website clicks, brand awareness, or simply sparking conversations - and Facebook tailors the audience to best achieve it. It's a targeted way to amplify your voice, reach new communities, and give your content the power to ignite engagement. So, when your post deserves to shine brighter, give it a boost, and watch it take flight across the Facebook cosmos.

Step 01

Log in to your Facebook account.

Step 02

Click the profile picture in the top right corner.

Step 03

Click on the profile that you want to boost. If you can't see the account in there, click “See all profiles” to see all the accounts. From there, click on the profile to select the account.

Step 04

There are two ways to get into the boosting process.

One,

Find the post you want to boost on the wall. On the post's bottom right corner, you can see the button “Boost Post." Click it.

Two,

On the left-top corner, under the account name, find “Meta Business Suite,” then click it.

It will take you to the “Meta Business Suite” dashboard. From there, you can manage everything on that page. On the left side panel, click “Content.”

Under the published tab, you can see all the posts you have published so far. Find the post you want to boost and click "Boost.”

Step 05

From here, start the boosting process.

Goal

On the goal panel, click "Change,” then select your goal for this ad. If you can't see your goal on the list, click “Automatic” and click "Save.”  

Step 06

Advantage+ creative

This option asks your permission to add creative + advantage to the post; it can't control us because it automatically delivers different ad creative variations to people. If you like to add "Advantage+ Creative” to the ad, you can turn it on, or if you want to do as you want, turn it off.

Step 07

Button

You can add a button to your ad as you like. The button will help the customers contact you or visit the site if they like your ad and are looking for more information or something.

As you can see, you must enter some information as part of your selection, such as your website, mobile number, and sign-up page.

If you do not need any buttons for the post, you can click the “No button.”

Step 08

Special Ad Category

There are four special categories on Facebook.

Turn on "Is this ad about employment?” and see whether your ad falls under those categories or not.

If your ad falls under one of these categories, you must check it or your ad will be banned. In some categories, you need authorization to publish the post. You need to get approval for that.

If your ad does not fall under one of these categories, Turn off the “Is this ad about employment?”

If you select one of these four categories, you have to add the country where the ad you want to run. Click the "Edit" button, add the counties you want, and save.

Step 09

Audience

You can manage the audience that would like to see your ad. There are two options for targeting the audience.

Advantage audience

This audience is based on the Facebook page details. It will automatically adjust over time to reach more people who have interests related to your business. You can also edit the audience details.

Gender – You can select the gender or select all for both genders.

Age – The age range of the audience. (Some advertisements are not suitable for people under the age of 21 in some countries.)

Locations – Enter the location where your ad should be advertised.

Detailed targeting – Here, you have to select one or a few categories of people who would like to see your ad. The category of your ad.

 

People you choose through targeting

Here you choose the audience, not Facebook, so you have to add audience details. Adding audience details is the same as before.

Create new

Last but not least, you can create your own targeting audience details and save them for the next time. Click “Create New” to create your own targeting audience. And add targeting audience details like last time.

Step 10

Schedule and duration

You can set your ad's running time, starting date, and ending date. Also, you can set “Total Budget” for this ad.

First, set the duration of the ad, the start date and time, and the end date, then select your total budget.

Estimated daily results and payment summary will show you on the right side.

Step 11

Final Part

In the final part, you need to add payment details and where you want to run the ad.

Placements - First, you have to select whether the ad should run on Facebook, Messenger, or WhatsApp. Facebook has already locked you, so add or remove Messenger or WhatsApp.

Meta Pixel - Create a meta-pixel to measure results from your ads and understand the actions people take on your website.

Payment method – You can add or change the payment method.

After you have done every modification and change, recheck them again for confirmation, then click “Schedule” or “Boost Post Now” to start the bosting.

 

I hope you learn something here. If you have anything to ask, please do not hesitate to ask.